Comag Marketing Group Builds Their Business with Flatiron Rack Manager


Comag Marketing Group, LLC, a jointly owned company of The Hearst Corporation and Condé Nast Publications, Inc., is a widely diversified international, sales and marketing organization for America’s leading magazines, books and specialty products. CMG provides client publishers with comprehensive sales, marketing and promotional services through a network of domestic and overseas sales venues including, mass market, direct to retail and specialty market channels. CMG represents a select group of brand category leaders to 175,000 retail outlets throughout the United States and Canada.

“Flatiron Rack Manager was a key component in our landing a new piece of business worth close to $1,000,000 over three years. We were able to demonstrate outstanding control of product-related information relating to project expenses across rack manufacturers and chains through the use of its data mining and analytical tool set.

We have been able to move from simply accounting for rack projects to a more sophisticated marketing and product-centered view of our rack opportunities. Flatiron Rack Manager is now an integral part of our new business presentations for publishers that do business at the front end.

After investigating some possible alternatives, we believe that we have a state-of-the art solution in Flatiron Rack Manager.”

Ed Van Bomel
Director of Sales Administration
Comag Marketing Group